Corporations Use New gTLDs for Branding and Projects

As the Internet Corporation for Assigned Names and Numbers (ICANN), has issued 1,241 generic top-level domains (gTLDs). This expansion has allowed various entities, especially large corporations, to register new gTLDs with the goal of protecting intellectual property or for project development purposes.

Amazon stands out among these entities by registering an impressive array of generic top-level domains (gTLDs),,.amazon,.audible,.author gTLDs to protect brand identity while supporting project-related initiatives. Certain gTLDs,.amazon, remain private to demonstrate how deeply the company prioritizes protecting digital assets.

Alphabet Inc., Google’s parent company, has acquired several generic top-level domains (gTLDs) such,.youtube,.android,.gmail to ensure an online presence that reflects Alphabet’s brand and services portfolio. Notably, none of these registrations are open for public registration – an indication of Alphabet’s careful consideration when protecting its digital footprint.

Microsoft, Alibaba and Nissan have followed Amazon and ALphabet in taking this route by registering generic top-level domains (gTLDs) related to their brands, such as .Microsoft, .Alibaba, and .Nissan, as ways of protecting and creating digital identities for themselves and their products. This trend indicates a larger industry trend toward using generic TLDs as mechanisms of brand protection and digital identity establishment.

Alphabet’s use of corporate-specific gTLDs demonstrates their increasing integration into corporate digital strategies, protecting intellectual property while increasing adoption and awareness of these new domain extensions.

*All information regarding these gTLDs comes from public internet records, ICANN publications and reports. If any concerns exist regarding copyright violations please reach out immediately to us.

Brand protect new gTLDs details could be checked here: